01 Deep Insights
The first step of each design process starts with deep insights. Through the discovery (?) workshop and effective meetings, we ask a lot of questions - learning about your business and goals, strengths and weaknesses, vision and ideas.
Armed with deep insights, we continue with strategizing led by research. By studying the competitive landscape and uncovering industry insights, we bring alignment and clarity to narrow down the steps needed to achieve the desired results.
Once we have a solid understanding of where we want the brand to be, we start exploring different visual communication ideas. The process starts with building custom mood-boards that bridge our ideas with the targeted audience. Next, we define, structurize and refine the preferred direction.
Your brand is more than the visual expression. Your brand is constantly evolving and moving forward. One of the key elements of lovable and enduring brands is consistency. By developing guidelines and templates, we help our clients keep consistency across different communication channels.