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Brand + Website

Raentrading™

Branding a prop firm built for the sharpest minds in futures trading.

Services Provided

Company Deck

Creative Direction

Marketing Support

Visual Identity

Website Design

Website Development

Project Industry

IT & Technology

Proprietary Trading

Finances

Headquarters

Miami, Florida, USA

Visit live website

Services Provided

Company Deck

Creative Direction

Marketing Support

Visual Identity

Website Design

Website Development

Project Details

Project Industry

IT & Technology

Proprietary Trading

Finances

Headquarters

Miami, Florida, USA

Raentrading™ is a global proprietary trading firm of elite traders specializing in discretionary and systematic trading strategies across global futures markets.

Backed by deep domain expertise, external capital, and their sharp edge in quant research, they've built a unique environment fully dedicated to supporting long-term, unlimited career growth for trading professionals.

Through ongoing discovery sessions with the founders, we discussed what makes Raen different. The goal was to build a brand identity and website that is as structured and rigorous as the firm itself, something that naturally separates them from the traditional trading firms.

After exploring multiple creative directions, we decided on a visual identity that leans into a dark, minimalist palette and simplified typography, combining modern sans-serif and monospaced fonts to achieve a balance between elegance and a technical feel. A dark ‘Market Shadow’ color acts as the core, with ‘Liquidity Lagoon’ used only as a highlight to hint at quant precision and data signals.

Rather than relying on trading visual metaphors or generic finance imagery, we studied trading behaviors, data patterns, and execution flow and translated those into custom illustrations and micro-animations to reflect the structure of Raen's quantitative approach to markets.

The new brand identity resonates with trading professionals, generating organic momentum and industry attention. It helped position them as a destination for elite talent seeking a firm that matches their ambitions.

Read

Built a premium brand and website that sparked organic momentum in the trading space.

Raentrading DM Mono presentation
Raentrading logo on tape
Raentrading DM Mono presentation

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