Agache Nature-inspired visual identity system for skincare product.

Agache is a high-quality skincare product developed by an experienced dermatologist to restore and maintain a healthy skin barrier. As a newly established business, Agache enters the high-competitive marketplace narrowed down to only 4 products, targeting busy and career-driven women who are leading an active lifestyle.

Inspired by the product clean formula and it’s pure ingredients, we designed a logo mark that conveys the image of inner purity and inner shine. A robust visual identity system was developed, to match the 4 different types of products and communicate the brand positioning coherently through advertising, print, or digital.